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About New Balance Athletic Shoe, Inc.
New Balance Athletic Shoe, Inc., headquartered in Boston, MA, is a leading
manufacturer of technologically innovative width-sized performance footwear
and athletic apparel for women, men, and children. The range of product
categories includes running, walking, cross training, basketball, tennis,
adventure sports, and kids. Dunham joined the New Balance family in Fall
1998. Dunham is an outdoor performance brand known for its technologies,
innovations and development of footwear that is lightweight, comfortable
and inspired by the world outside. New Balance acquired the rights to
the PF Flyers brand in February 2000. First introduced in 1937 by the
B.F. Goodrich Company, PF Flyers was re-launched in Spring 2003 as an
authentic brand of active casual footwear. New Balance Athletic Shoe,
Inc. employs more than 2,400 people around the globe, and in 2002 reported
worldwide sales of $1.3 billion. For more information please visit http://www.newbalance.com.
History of New Balance Athletic Shoe, Inc.
The story of New Balance begins at the dawn of the 20th
century in Boston, Massachusetts when William J. Riley, a 33-year-old
English immigrant, committed himself to helping people with problem feet
by making arch supports and prescription footwear to improve shoe fit.
In 1934, Mr. Riley went into partnership with his leading salesman, Arthur
Hall, who was highly successful selling arch supports to "policemen
and other folks who were on their feet all day."
In 1954, Arthur Hall sold the business to his daughter and son-in-law,
Eleanor and Paul Kidd. Arch supports and prescription footwear remained
the cornerstone of their business until 1961 when they manufactured The
Trackster, the world's first performance running shoe made with a ripple
sole and available in multiple widths. The Trackster soon became the shoe
of choice for college running coaches and YMCA fitness directors.
During the 1960s, New Balance's reputation for manufacturing innovative
performance footwear available in multiple widths grew through word of
mouth and grassroots promotions.
When Jim Davis bought the company from the Kidds on the day of the Boston
Marathon in 1972, he committed himself to uphold the company's founding
values of fit, performance, and manufacturing.
When Anne Davis began her journey with New Balance in 1978, her focus
became building a superior culture for NB associates and those who do
business with the company around the globe.
Together, Anne and Jim lead New Balance with fidelity on its mission to
become the world's leading manufacturer of high performance footwear and
apparel.
About Southeastern Sports, LLC
With New Balance concept stores located in Memphis, Nashville and Franklin,
Tennessee and in Atlanta-Norcross and Alpharetta, Georgia, Southeastern
Sports, LLC has grown to become one of the largest independently owned
and operated licensed retailers of New Balance shoes and apparel in the
Southeastern United States. In 2002, Southeastern Sports, LLC launched
the online New Balance store - TriCityNewBalance.com
- to bring the great value and innovation of New Balance running shoes
to you directly over the Internet.
We offer a wide range of styles and sizes, accommodating
a variety of shoe widths from 2A to 6E. New Balance shoes are properly
designed to give your feet the proper fit with every purchase. Our retail
and online stores offer New Balance and Dunham shoes at low, competitive
prices every day. Take advantage of our superior line of walking and running
shoes today. For the best athletic shoe on the market, turn to New Balance
shoes.
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